Betway has agreed a deal with Andy Roddick that will see the former tennis champion become one of the betting brand’s newest ambassadors.
The agreement will see Roddick become the face of Betway’s coverage of the biggest tournaments, offering opinions and his insight to players – furthermore, he will also be writing a column during select tennis tournaments.
Speaking of his new role, Roddick said: “I’m delighted to be joining one of the world’s biggest betting brands and look forward to helping the tennis community with valuable insights as we approach some of the biggest global tournaments, particularly with the US Open on the horizon.”
Additionally, Anthony Werkman, CEO of Betway, added: “It’s great to welcome Andy Roddick to our team of global ambassadors! Andy is a household name within tennis and his opinion and insight are going to be hugely valuable to readers of his column.
“Betway has also launched its new creative platform, ‘Advantage, Served,’ which aims to provide users with more insight than ever.
“As we know, our customers are driven by data and statistics and our new platform will offer cutting-edge insights that will enhance the match experience to loyal tennis fans.”
Betway also has partnerships with other sporting figures, such as ex-footballer Robbie Keane and former England Cricket captain Kevin Pietersen.
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