IGT will present its impressive portfolio of world-class lottery solutions at the 11th EL Congress and Trade Show, presented by European Lotteries, from June 4-7, in Šibenik, Croatia. In booth 612, IGT will demonstrate its “Future-Forward, Growth-Driven” approach with a full suite of digital tools, exciting new games, and innovative solutions that drive lottery sales and engage the next generation of players.
“The EL Congress and Trade Show is an excellent opportunity for IGT to meet with our European lottery customers and showcase our innovative products that are propelling the industry forward,” said Fabio Cairoli, IGT CEO Global Lottery. “Among the many highlights at this year’s Congress, we will feature our groundbreaking OMNIA omnichannel solution that modernizes the retail environment with digitalized player services. We are very excited about OMNIA and the strength it adds to our broad lineup of growth-driving lottery retail solutions.”
EL Congress and Trade Show attendees who explore IGT’s booth can experience a variety of sophisticated, innovative products including:
Retail Lottery Solutions: IGT will showcase its high-performing point-of-sale solutions designed to engage lottery players in any retail environment, enabling Connected Play™ experiences as part of its OMNIA™ offering. OMNIA is IGT’s integrated lottery solution that converges the retail and digital channels, delivering the industry’s first truly player-centric, omnichannel solution.
Instant Ticket Services: Exciting instant ticket presentations on display will include Infinity Instants™, offering an infinite number of possibilities for scratch ticket design, IGT’s instant ticket innovations and instant ticket services. Among some of the innovations featured are IGT’s GLEAM™ technology that adds brilliant holographic, foil or metallic inks to gain attention at the point of sale, and Colour Reveal™, a four-part colour process marking system that creates stunning artwork over extended gameplay areas.
iLottery: IGT’s iLottery offering includes flexible products and an engaging eInstants portfolio backed by dedicated iLottery expert services. IGT’s compelling eInstants content, including its award-winning progressive games, along with omnichannel and licensed brands, will be available for visitors to play on a giant touchscreen. IGT will also feature its end-to-end, cloud-based iLottery platform, market-leading Player Data Platform and its feature-rich player portal and mobile app.
Source: Read Full Article