According to a survey conducted by the American Gaming Association (AGA), 50.4 million American adults are expected to make a wager on Super Bowl LVII. This is a 61% increase from last year, and the amount anticipated to get wagered — $16 billion — doubles the previous year’s estimates.
The study was an online survey conducted between Jan. 31 – Feb. 1, 2023, with 2,199 adults responding. The data was “weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region.”
Since last year’s Super Bowl, four states have added sports betting — Kansas, Maryland, Ohio, and Massachusetts (three retail locations).
All Bets are on the Rise
The AGA also points out that traditional wagers are expected to pass casual bets, with 30 million traditional and 28 casual.
Traditional is sports betting or at a retail sportsbook. In contrast, casual is defined as “with friends or as part of a pool or squares contest.”
These are expected to go up by 66% and 50%, respectively, from 2022.
The AGA also reports that 34% of NFL fans say that the expansion of sports betting has made “watching an NFL game more exciting.”
“Every year, the Super Bowl serves to highlight the benefits of legal sports betting: bettors are transitioning to the protections of the regulated market, leagues and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country,” AGA President and CEO Bill Miller said in a press release.
Related: Check out Gambling.com’s NFL Betting Coverage
Emphasis on Responsible Gaming Also on Rise
As sports betting continues to expand, the emphasis on responsible gaming has, too. The AGA states that 71% of bettors have seen responsible gaming messages in the last year, and bettors under 35 years old are “more likely to recall seeing” one.
“As interest in legal sports betting continues to expand, the gaming industry remains committed to responsibly delivering world-class entertainment, educating consumers about how to bet responsibly, and combating illegal gambling as we work to build a safe, competitive and sustainable legal market for all,” Miller said.
As far as the Kansas City Chiefs and Philadelphia Eagles go, the AGA says that each is expected to see 44% of the betting action.
Today, 33 states and Washington D.C. have some form of legal sports betting, and three more states are awaiting launch as 57% of adults (approximately 146 million) reside in a legal sports betting market.
| Patrick Mahomes | 42.55% | +135 | — | +125 | +125 | — | +125 | — |
| Jalen Hurts | 42.55% | +135 | — | +120 | +130 | — | +130 | — |
| Travis Kelce | 7.69% | +1100 | — | +1200 | +1200 | — | +1100 | — |
| A. J. Brown | 5.88% | +1400 | — | +1200 | +1500 | — | +1600 | — |
| Miles Sanders | 3.23% | +3000 | — | +2200 | +2800 | — | +2500 | — |
| Devonta Smith | 3.23% | +3000 | — | +2500 | +2800 | — | +2500 | — |
| Haason Reddick | 2.78% | +3000 | — | +3500 | +2800 | — | +3500 | — |
| Chris Jones | 1.96% | +5000 | — | +4000 | +4000 | — | +4000 | — |
| Isiah Pacheco | 1.96% | +5000 | — | +3500 | +5000 | — | +5000 | — |
| Dallas Goedert | 1.41% | +5000 | — | +6000 | +6000 | — | +7000 | — |
| Benardrick Mckinney | 1.23% | +5000 | — | +5000 | +6000 | — | +8000 | — |
| Juju Smith-schuster | 1.10% | +6600 | — | +8000 | +6600 | — | +9000 | — |
| Marquez Valdes-scantling | 0.99% | +6600 | — | +6000 | +10000 | — | +9000 | — |
| Kenneth Gainwell | 0.79% | +12500 | — | +10000 | +6600 | — | +8000 | — |
| Darius Slayton | 0.66% | +5000 | — | +6000 | +10000 | — | +15000 | — |
| Brandon Graham | 0.66% | +8000 | — | +8000 | +10000 | — | +15000 | — |
| Chad Henne | 0.66% | +6600 | — | — | +15000 | — | +10000 | — |
| Kadarius Toney | 0.66% | +15000 | — | +10000 | +8000 | — | +10000 | — |
| Clyde Edwards-Helaire | 0.66% | +10000 | — | +15000 | +15000 | — | — | — |
| Josh Sweat | 0.66% | +15000 | — | +15000 | +15000 | — | +15000 | — |
| Nick Bolton | 0.50% | +10000 | — | +8000 | +10000 | — | +20000 | — |
| Le'raven Clark | 0.50% | +12500 | — | +8000 | +10000 | — | +20000 | — |
| Gardner Minshew | 0.50% | +12500 | — | +10000 | +15000 | — | +20000 | — |
| Robert Quinn | 0.50% | — | — | — | — | — | +20000 | — |
| Mecole Hardman | 0.50% | — | — | — | +20000 | — | — | — |
| T J Edwards | 0.40% | +10000 | — | +10000 | +15000 | — | +25000 | — |
| Quez Watkins | 0.40% | +12500 | — | +10000 | +15000 | — | +25000 | — |
| George Karlaftis | 0.40% | +15000 | — | +10000 | +15000 | — | +25000 | — |
| L Jarius Sneed | 0.40% | +15000 | — | +15000 | +15000 | — | +25000 | — |
| Chauncey Gardner-johnson | 0.40% | +15000 | — | +25000 | +15000 | — | +17500 | — |
| Skyy Moore | 0.40% | +15000 | — | +20000 | +15000 | — | +25000 | — |
| Boston Scott | 0.40% | +15000 | — | +20000 | +20000 | — | +25000 | — |
| James Bradberry | 0.40% | +15000 | — | +25000 | +20000 | — | +25000 | — |
| Justin Watson | 0.40% | +25000 | — | +25000 | +25000 | — | +25000 | — |
| Trent Mcduffie | 0.40% | +25000 | — | +25000 | +25000 | — | +25000 | — |
| Marcus Kemp | 0.40% | — | — | — | — | — | +25000 | — |
| Javon Hargrave | 0.40% | — | — | — | — | — | +25000 | — |
| Noah Gray | 0.40% | — | — | — | — | — | +25000 | — |
| Justin Reid | 0.33% | +15000 | — | +15000 | +15000 | — | +30000 | — |
| Tommy Townsend | 0.33% | — | — | — | — | — | +30000 | — |
| Jaylen Watson | 0.33% | — | — | — | — | — | +30000 | — |
| Juan Thornhill | 0.33% | — | — | — | — | — | +30000 | — |
| Carlos Dunlap | 0.33% | — | — | — | — | — | +30000 | — |
| Harrison Butker | 0.28% | +25000 | — | +25000 | +20000 | — | +35000 | — |
| Fletcher Cox | 0.25% | +20000 | — | +20000 | +20000 | — | +40000 | — |
| Mike Danna | 0.25% | +20000 | — | +25000 | +25000 | — | +40000 | — |
| Reed Blankenship | 0.25% | +25000 | — | +25000 | +25000 | — | +40000 | — |
| Jordan Davis | 0.25% | — | — | — | — | — | +40000 | — |
| Avonte Maddox | 0.25% | — | — | — | — | — | +40000 | — |
| Derrick Ndadi | 0.25% | — | — | — | — | — | +40000 | — |
| Willie Gay Jr | 0.20% | +20000 | — | +15000 | +20000 | — | +50000 | — |
| Ronald Jones II | 0.20% | — | — | +15000 | +25000 | — | +50000 | — |
| Jake Elliott | 0.20% | +25000 | — | +25000 | +25000 | — | +50000 | — |
| Zach Pascal | 0.20% | +25000 | — | +25000 | +25000 | — | +50000 | — |
| Brett Kern | 0.20% | — | — | — | — | — | +50000 | — |
| Trey Sermon | 0.20% | — | — | — | — | — | +50000 | — |
| Bryan Cook | 0.20% | — | — | — | — | — | +50000 | — |
| Kyzir White | 0.13% | +25000 | — | +25000 | +25000 | — | +75000 | — |
| Ndamukong Suh | 0.13% | — | — | +25000 | +20000 | — | +75000 | — |
| Shane Buechele | 0.13% | — | — | — | — | — | +75000 | — |
| Britain Covey | 0.13% | — | — | — | — | — | +75000 | — |
| Malik Herring | 0.13% | — | — | — | — | — | +75000 | — |
| Michael Burton | 0.13% | — | — | — | — | — | +75000 | — |
| Leo Chenal | 0.13% | — | — | — | — | — | +75000 | — |
| Linval Joseph | 0.13% | — | — | — | — | — | +75000 | — |
| Blake Bell | 0.13% | — | — | — | — | — | +75000 | — |
| Joshua Williams | 0.13% | — | — | — | — | — | +75000 | — |
| Joshua Kaindoh | 0.13% | — | — | — | — | — | +75000 | — |
| Milton Williams | 0.13% | — | — | — | — | — | +75000 | — |
| Marcus Epps | 0.13% | — | — | — | — | — | +75000 | — |
| Patrick Johnson | 0.13% | — | — | — | — | — | +75000 | — |
| Ian Book | 0.13% | — | — | — | — | — | +75000 | — |
| Grant Calcaterra | 0.10% | — | — | — | — | — | +100000 | — |
| Josiah Scott | 0.10% | — | — | — | — | — | +100000 | — |
| Deon Bush | 0.10% | — | — | — | — | — | +100000 | — |
| K von Wallace | 0.10% | — | — | — | — | — | +100000 | — |
| Jack Stoll | 0.10% | — | — | — | — | — | +100000 | — |
| Jack Cochrane | 0.10% | — | — | — | — | — | +100000 | — |
| Josh Jobe | 0.10% | — | — | — | — | — | +100000 | — |
| Nakobe Dean | 0.10% | — | — | — | — | — | +100000 | — |
| Khalen Saunders | 0.10% | — | — | — | — | — | +100000 | — |
| Darius Harris | 0.07% | — | — | — | — | — | +150000 | — |
| Brandon Williams | 0.07% | — | — | — | — | — | +150000 | — |
| Christian Elliss | 0.07% | — | — | — | — | — | +150000 | — |
| Nazee Johnson | 0.07% | — | — | — | — | — | +150000 | — |
| Zech Mcphearson | 0.07% | — | — | — | — | — | +150000 | — |
| Kyron Johnson | 0.07% | — | — | — | — | — | +150000 | — |
| James Winchester | 0.05% | — | — | — | — | — | +200000 | — |
| Nick Allegretti | 0.04% | — | — | — | — | — | +250000 | — |
| Rick Lovato | 0.04% | — | — | — | — | — | +250000 | — |
| Andre Dillard | 0.04% | — | — | — | — | — | +250000 | — |
| Prince Tega Wanogho | 0.04% | — | — | — | — | — | +250000 | — |
| Lane Johnson | 0.04% | — | — | — | — | — | +250000 | — |
| Jason Kelce | 0.04% | — | — | — | — | — | +250000 | — |
| Orlando Brown Jr | 0.04% | — | — | — | — | — | +250000 | — |
| Trey Smith | 0.04% | — | — | — | — | — | +250000 | — |
| Jordan Mailata | 0.04% | — | — | — | — | — | +250000 | — |
| Joe Thuney | 0.04% | — | — | — | — | — | +250000 | — |
| Josh Silis | 0.04% | — | — | — | — | — | +250000 | — |
| Landon Dickerson | 0.04% | — | — | — | — | — | +250000 | — |
| Darian Kinnard | 0.04% | — | — | — | — | — | +250000 | — |
| Jack Driscoll | 0.04% | — | — | — | — | — | +250000 | — |
| Lucas Niang | 0.04% | — | — | — | — | — | +250000 | — |
| Andrew Wylie | 0.04% | — | — | — | — | — | +250000 | — |
| Cam Jurgens | 0.04% | — | — | — | — | — | +250000 | — |
| Creed Humphrey | 0.04% | — | — | — | — | — | +250000 | — |
| Isaac Seumalo | 0.04% | — | — | — | — | — | +250000 | — |
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