OlyBet, an online gaming and sports betting subsidiary of Olympic Entertainment Group, has entered into a new partnership with golf’s PGA European Tour.
Under the two-year deal, OlyBet will serve as the official betting operator of the event in Europe, with the exception of the UK and Ireland.
Olybet will also work with the Tour to produce a range of content and provide coverage for fans at its casinos and sports bars, as well as on its OlyBet TV online streaming platform.
Currently known as the DP World Tour for sponsorship reasons, the PGA European Tour will this year feature a minimum of 39 tournaments across 26 countries.
“We’re delighted to welcome OlyBet to our partnership community,” DP World Tour consumer and commercial director Max Hamilton said. “As a market leader in the gaming industry across the region, they have aspirations to expand their reach through partnerships with major sports leagues and teams.
“At the DP World Tour, we look forward to developing with OlyBet a strong platform to further our fan engagement across Europe.”
Olympic Entertainment Group and OlyBet chairman and chief executive, Corey Plummer, added: “OlyBet will bring to sports fans more of the excitement and thrill of the moments that are so unique to golf and the world-class players filling DP World Tour tournaments.”
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